Yiffy Ad Campaign Continues to Cater to Niche Fetish
This zoomorphic Orangina ad campaign has been going strong for, like, two or three years now, but the new 10-second shaving spot caught my attention. It just went up on Orangina’s YouTube channel, which is where the company tests out its ads before moving the most popular ones to television. Oh, and if you think I’m being crass or presumptuous about the whole furry angle, just check out the “enthusiastic” comments left on the Orangina channel page. You’ll find that the usernames and avatars kinda speak for themselves.
Big game deodorizing with Orangina after big game.
Way to tap into the whole locker room fantasy thing, BTW. So here’s the deal with these print and video ads: talking animals walk erect among us, hanging out and hooking up with human beings as if this were the most normal thing in the world. Animal anatomies are barely zoomorphed. Toes are spread on hoofed mammals just enough to afford working digits; pupils are altered on carnivores just enough to express non-verbal cues.
Okay, so, animals. Not really original, but the approach is disciplined, so in theory I’m still on board.
Where they lose me is when they start messing with my semantic differentiation. I mean, my human brain is still pretty plastic, but my monkey brain doesn’t like being told to drink detergent. Oh, you mean I can put floor wax in my mouth and swallow it? Thanks for nothing, Mr. Yuk™. Depicting a soft drink as an H&BA item is pushing it—watching a female panda laud the merits of using Orangina as a douche definitely tested my limits, as did the zit-popping chameleon (as if lizards weren’t repellent enough). But depicting a known potable as a household cleaning agent seems counterintuitive for a reason.
Delusional puma aftershaving with Orangina before misbehaving with body hair-less cat.
This new one, though, which may or may not ever find its way to French TV, really makes me wanna take aerosol shots of Orange Pledge® right from the can (no wax, no buildup; removes up to 84% of allergens in dust). Because most furries are same-sex oriented, it was probably only a matter of time before Orangina reinforced the stereotype of homosexual men as shallow, mirror-gazing body fascists by slapping some abs on a lower mammal. And not just any lower mammal, but one from the Feliformia suborder: an effing cat! Real nice—everybody knows they spend way too much time grooming.