Sony Pictures Launches Excruciatingly Stingy “B:LA” Teaser Campaign at Comic-Con, Online

23 07 2010

They Had Me At “Doom”

If you’re lucky enough to be at the San Diego Comic-Con, you suck. If I had just one nerd friend that I could drag with me to things like this, I’d be there too right about now. It seems like it’s crazy as all hell.

So for months, there’s been almost no new images or details about Battle: Los Angeles—which I imagine is in keeping with Marketing 101, or whatever, but it sure has been annoying. As of this weekend, though, those days of information blackout are over; there’s B:LA data literally pouring out of San Diego right now. In fact, I’m not even gonna try to keep up with it. Let the cream rise to the top, and all that. Twelve bloggers blogging, eleven twits a-tweeting.

Viral teaser campaign: San Diego Comic-Con (image yoinked from a Giant Freakin Robot post).

By the way, in an earlier post I said that this joint was dropping on 17 February (F is for February; February is for film failure), but a few months ago Sony bumped it back to 11 March. Peter Scrietta at / Film calls this release date the “coveted 300 slot”; I guess it’s the opening weekend during which 300 broke not one but two spring box office records (it’s all on Wikipedia, if you’re interested). So we shall see.

Viral teaser campaign: San Diego Comic-Con (image yoinked from a FirstShowing.net post).

Until the Comic-Con dust settles, we the losers who didn’t go can only gnaw on the thrown bone that is the official website. Because the web address featured on all this advertising media demands nothing less, I’ll isolate where I would otherwise incorporate:

reportthreats.org

Yeah. About that. Okay, so on the main page of the Battle: Los Angeles website, visitors are invited to “enter the site and find out the truth”—which happens to be the exact tagline Sony Pictures used in its Phase I viral marketing blitz for 2012 (don’t strain yourselves or anything). And indeed, when you click through, it’s all standard teaser fare. The fictitious organization. An emphasis on verisimilitude. And lots of video. They have all of this “footage” organized into categories, and I nosed through most of it (if you’re wondering whether that was a waste of time, the answer is yes, it was).

If you’re a glutton for punishment, I recommend the “Eyewitness Testimonials” category. Start with the one I gravitated to right away: the one labeled “Doom”. It’s wrapped flimsily around this premise of a shared event at what I’m gonna go ahead and call a swap meet. So in the course of these “testimonials”, the vendors (or whatever), who include a scruffy, lip-pierced bad-ass and some concerned seniors,  succeed only in conveying that they are bad actors who can only get viral campaign work (with the exception of the black lady—I totally bought what she was selling). And isn’t that the same outfit that George Sr. wore while he was hiding out with the staircar down in Mexico?

Clockwise from top left: inked and street-savvy member of 18-to-24-year-old demographic who knows what he saw; hard-working chaser of the American Dream whose accent lends a sense of mystery and who has seen more than her share in her time on this earth but never anything like what she saw on the day in question; inventor of the Cornballer (¡Si! ¡Si! The Cornballer!), with longtime secretary/personal assistant Kitty Sanchez.

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DispleasedEskimo Is the New Something-Something

13 02 2010

Evolution and Revolution, Flip-Book Style

This is over a month old, but it went viral this week—I came across it on Viral Video Chart, which is compiled by Unruly Media. A 17 year-old kid made an animated short in fulfillment of some sort of school assignment for which, according to the YouTube liner notes, he received “full marks” (I assume that translates as “an A”).

Evolution is kinda my thing, so I was on board from the beginning; I really liked the morphs he freaked to depict advances in warfare and transportation, too. But where he loops the last few bars of the song while the POV does a sustained pull-out into deep space? Cool as hell. It gave me the chills the first time I watched it. Yeah, a flip-book animation gave me the chills. And what?





YouTube Compilation on YouTube

1 10 2009

3 Minutes, 24 Seconds of Footage Which You Will Thoroughly Enjoy and Which Represent the 1642 Hours, 54 Minutes, 18 Seconds Your Employer Will Never Get Back

I almost didn’t post on this, but then yesterday the band Hadouken, who recently uploaded a video of 100 viral clip excerpts meticulously arranged to their single “M.A.D”, added a source list to the YouTube page and suddenly I kinda wanted to again.

I wasn’t being a smart-ass when I described the arrangement of these clips as “meticulous”. The groupings are thoughtful but unpredictable, the editing is unsloppy and the synchronization is disciplined without being regimented or robotic. I liked how sometimes the juxtapositions were about escalation, while other times they were about contrast. And the whole thing’s executed without any of the pretense of Weezer’s “Pork and Beans” video (or Weezer’s subsequent let’s-milk-this remix video). So no, it hasn’t been done.

Metatube.

L: direct reference (Jack cues “Sneezing Panda” for Liz). R: indirect reference (George-Michael’s purloined video parallels “star wars kid” clip).

Any time you see the word “greatest” next to the word “hits”, the words “not an exact science” are understood; still, because people are idiots, the comments section for this video is chock-full of complaints about clip originals with unacceptably low view counts, supposed glaring omissions, and similar criticisms. So, in the prevailing spirit of reader-response, here are my uninvited opinions:

  1. I would have left out “leave britney spears alone”, but if you were one of the zero people thinking about Chris Crocker then perhaps you appreciated its inclusion.
  2. I’m not sure I would have included the Ok Go treadmill thing—should official music videos “count”?
  3. If you posted a video like “charlie bit my finger” or “Bizkit the Sleepwalking Running Dog” on somebody’s wall more recently than your mom did, it means she’s cooler than you.

In case you care, or are bored and crave links, I should add that this montage did include a few of my personal favorites. And just enough time had passed for me not to be enraged by the inclusion of Kelly footage (I still can’t watch the “Shoes” video one more time, lest I be reminded of those unfortunate 18 months during which every other word out of the mouth of every fag hag on the planet was “betch”, but I am always up for watching the cameo-laden “Let Me Borrow That Top”).

a case of beer

Sean

a quesadilla

Paul

[audible laughter] Yeah, this is real life.

David

Don’t front: for the last four years, your IRL memories—like mine—have had to share brain space with the very real, very memorable, and very documented stuff of strangers. This is the mystery of profitable (if inappropriately-applied) technology. We wear our cell phones on our ears, not our wrists, and we don’t have affordable Moon vacations or a cure for cancer. Instead we have a taggable, flaggable benevolent clip monarchy, which is something no one could have predicted. Brilliant. I’ll take YouTube over a hoverboard any goddamned day of the week.