Furverts Thrown Bone

1 07 2010

Yiffy Ad Campaign Continues to Cater to Niche Fetish

This zoomorphic Orangina ad campaign has been going strong for, like, two or three years now, but the new 10-second shaving spot caught my attention. It just went up on Orangina’s YouTube channel, which is where the company tests out its ads before moving the most popular ones to television. Oh, and if you think I’m being crass or presumptuous about the whole furry angle, just check out the “enthusiastic” comments left on the Orangina channel page. You’ll find that the usernames and avatars kinda speak for themselves.

Big game deodorizing with Orangina after big game.

Way to tap into the whole locker room fantasy thing, BTW. So here’s the deal with these print and video ads: talking animals walk erect among us, hanging out and hooking up with human beings as if this were the most normal thing in the world. Animal anatomies are barely zoomorphed. Toes are spread on hoofed mammals just enough to afford working digits; pupils are altered on carnivores just enough to express non-verbal cues.

Okay, so, animals. Not really original, but the approach is disciplined, so in theory I’m still on board.

Where they lose me is when they start messing with my semantic differentiation. I mean, my human brain is still pretty plastic, but my monkey brain doesn’t like being told to drink detergent. Oh, you mean I can put floor wax in my mouth and swallow it? Thanks for nothing, Mr. Yuk™. Depicting a soft drink as an H&BA item is pushing it—watching a female panda laud the merits of using Orangina as a douche definitely tested my limits, as did the zit-popping chameleon (as if lizards weren’t repellent enough). But depicting a known potable as a household cleaning agent seems counterintuitive for a reason.

Delusional puma aftershaving with Orangina before misbehaving with body hair-less cat.

This new one, though, which may or may not ever find its way to French TV, really makes me wanna take aerosol shots of Orange Pledge® right from the can (no wax, no buildup; removes up to 84% of allergens in dust). Because most furries are same-sex oriented, it was probably only a matter of time before Orangina reinforced the stereotype of homosexual men as shallow, mirror-gazing body fascists by slapping some abs on a lower mammal. And not just any lower mammal, but one from the Feliformia suborder: an effing cat!  Real nice—everybody knows they spend way too much time grooming.

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This Blog Needs More Orange

13 02 2010

I Know Just the Thing

Pauly D uploaded another picture of himself on Guys with iPhones. More than a few not-quite-household names have been self-commodifying on that shallow, filthy site of late. A recent Gawker article speculates on this gay-for-display phenomenon, so I won’t launch into any theories here. But yes, I do think that the placement of his pics on GWIP is as cold and calculated as the stony stare in the picture itself, and in this case no, I don’t think that Pauly D is the one doing the calculating.

I love the design of this website but hate that this website exists.

3 Things I Really Like About Pauly D

  1. Despite (or perhaps in part because of) the narcissism and the posturing, he oozes hypermasculinity. I realize a lot of that’s the pecs and the guns—but it’s also, for some reason, the idiolect. I loves me a good old-fashioned colossal ego, especially when it’s often-voiced. It’s like watching a cartoon.
  2. The bulletproof blowout (may or may not be an extension of #1). Oh, like you’re not stuck at one place in time with something? His hairstyle is a talking point that detractors revisit time and time again, but I’d be surprised if he ditched it. It’s become a part of his brand. Personally, I think excessive product is hot in guys’ hair. Pauly D’s blowout is amazing.
  3. His motorcycle’s wheels have spinners. Enough said.

Precedent. Oh, did you think there was none?

3 Things I Find Regrettable About Pauly D

  1. The excessive grooming and preening. The orange tan I don’t mind at all because his hair, eyes and complexion are all dark enough for him to get away with it. But unless they’re so hirsute that their eyebrows connect over the nose, dudes should not tweeze. At all. You can always tell, and it makes them seem girly.
  2. The Cadillac tattoo. Does Cadillac own him? Are they afraid he’ll get cattle-rustled and re-sold to another ranch, like the Lazy Kia or the Double Hyundai? If we’re going to be totally honest (and we are), getting a reality television personality to tattoo a brand logo on their body in exchange for a large check would probably net somebody a promotion. It would also be less disturbing than somebody voluntarily wearing an enormous car logo on their skin forever. I think tattoos of any kind betray an incredible insecurity, but this one is particularly egregious.
  3. In one of  the back-to-back series premiere episodes—I think it was the second of the two—he casually mused on the fact that it “only takes nine pounds of pressure to break a nose”. I mean, testosterone is hot and all, but I don’t care to have people who keep track of things like that anywhere near me.

Everything is connected to everything else.