Plague of Bears To Be Unleashed on Select Theater Audiences as Punishment for Arriving Early

25 11 2009

Conservatives with Weakened Immune Systems Already Experiencing Allergic Reaction to Rare 11th Plague; Vaccine-Resistant Viral Clip May Also Convince Stubborn Eskimo to Rethink Unnecessary Air Travel, Free Israelites

You guys know I find politics gross, but I really wanna talk about this clip, and there’s no way to do it without trudging through hot-button sludge. So here goes. A nickel-bag environmentalist group in England somehow rustled up the funds to produce the following clip, which is blue-filtered and moody and Bolero-like and melodramatic and artsy and all of the things that a good theater commercial should be. That’s right, I like commercials—that doesn’t make me a capitalist any more than a conscious effort to reduce my carbon footprint makes me a communist.

Fueled by blind, impotent rage, scores of resentful, self-imagined guardians of truth instantly responded to this new threat with a barrage of climate statistics and strange references to Al Gore.  This counteroffensive, however, will probably prove ineffective against the bears, which are computer-generated and not really falling from the sky. YouTube is not the front, and the comments sections are not the trenches. Get over yourselves. You’re taking all of the good out of it, and ruining it for the rest of us.

There will be blood.

The channel that I embedded from is called “adsoftheworldcom“, and the theme of the channel is not global warming or climate change or making fun of birthers, but rather—you guessed it—ads of the world. It’s seemingly a repository for cool ads. That’s why I thought the comments for this clip might break YouTube precedent and actually be about style and technique and approach. It was naive of me, I now realize, to expect that the invisible chains of relevance would hold. Again, I thought we could all just enjoy the fact that it really looks like there are polar bears falling out of the sky. Yeah, the factoid is specious and the mammal use is over-the-top sentimental. Yeah, the cause is too niche. But the jet engine SFX are synchronized well, and incongruous imagery is always a treat. Usually the comments are an amusing supplement to any popular YouTube video, but today they just made me feel like I was living in a social Dark Age.

This is something that happens.

This is not something that happens. It looks really crazy, though, right?

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