Headless Clotheshorseman Gives Carlos Freire the A|X

26 08 2009

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Everyone’s been wondering where Brazilian model Carlos Freire’s head is in the new A|X ad campaign (which you’ve seen by now unless you’re one of those people who doesn’t believe in magazines).

Headless Clotheshorseman 1

Say what you will about over-defined abs (I’m not a fan; I think they make people look like insects), Freire has the most impressive—if hypertrophied—external obliques in the business. My God. They’re gourd-shaped.

It is kinda weird. There’re, like, twenty different proofs featuring Freire that made their way, in some incarnation, into this campaign, and he’s headless in every single one of them (to be fair, I think I remember seeing one in which, like, one-third of Freire’s mouth is visible).

Headless Clotheshorseman 2

The commodification of the male torso continues. Heads just get in the way.

Quiz time! Without typing his name into an image search (or having a gear fetish, which gives you an unfair advantage), do you know which of the Brazilian male model heads below belongs to Carlos Freire?

Hey, mister.

Once you’ve made your selection, hold your computer up to a mirror to see if you were right!




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